Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedHyperlocal & BTL
About
Swiggy Instamart
Swiggy Instamart is Swiggy's quick-commerce arm, delivering groceries and daily essentials in minutes across major Indian cities.
Hyperlocal & BTLDigital
Swiggy Instamart
by Swiggy InstamartHyperlocal & BTL150+ cities28M+ MAU
Reach high-intent shoppers inside Swiggy Instamart, and follow them to the doorstep with hyperlocal sampling and flyer drops in every delivery order.
Why Instamart
Pinpoint targeting
High-intent buyers
Sample in hand
Doorstep delivery
Instant trial
Drives conversion
Proof of execution
During campaignWithin 2-3 working days from the campaign start date, 3-4 images of flyer deliveries in customers' orders are shared.
Post campaignOn completion, the final delivery count and a day-wise summary report are shared.
All proof-of-execution images clearly display the flyer during delivery. The campaign starts only after PO confirmation and advance payment; any delay in barcode sharing or creative approval may extend the schedule.
28M+Monthly users
₹600+Order value
114M+Quarterly orders
12M+Monthly buyers
38%Weekly retention
150+Cities
Figures are based on publicly available online data and may vary.
Targeting options
Location
- City
- Locality
Behaviour
- Categories
- Retargeting
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
62%38%
Age
18-2424-3435+
29%46%25%
Routine restockers
Health-aware
Working professionals
Swiggy converts
Mainstream & practical
On-the-go planners
2.4x Food lovers2.2x Avid shoppers1.5x Avid investors1.5x On-the-go navigators1.5x Productivity buffs1.4x Lifestyle seekers1.4x Business pros1.4x Power users1.3x Travel buffs1.3x Wellness seekers1.3x Lifelong learners1.3x Entertainment lovers
Audience insights are indicative and based on publicly available data; actual figures may vary.
AdsJockey responsibilities
- After PO confirmation and advance payment, the Swiggy Instamart barcode is shared within 2 working days and must be incorporated into the flyer.
- The warehouse dispatch date and bundle quantity are shared for the printed flyers.
- Flyers are distributed to your targeted pincodes and the campaign goes live within 3-4 working days.
- Proof-of-execution images, the final delivery count, and a day-wise summary report are shared.
Client responsibilities
- The creative is reviewed and approved within 1-2 working days of the barcode being shared.
- Approved flyers carrying the barcode are printed by the brand (unless the printing add-on is chosen) and dispatched with a dummy PO to the Swiggy Instamart warehouse within 2-3 working days.
- Any changes or additional requirements are confirmed in writing before execution.
Good to know
BarcodeNPI barcode, mandatory
Total lead time~8 working days
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Sampling and flyer distribution delivered to the user's doorstep.
Distribution type
Your printed pamphlets are inserted into Swiggy Instamart delivery orders.
units
50,00050,00,000
Rate₹4 / unit
Minimum billing ₹2,00,000 + GST.
Volume slabs: the more units, the lower the per-unit rate.
Estimated campaign start
Earliest start is 8 days out. Sundays are not available.
Swiggy Instamart advertising: FAQs
How much does it cost to advertise on Swiggy Instamart?
Swiggy Instamart advertising on AdsJockey starts from ₹70 CPM for a scrollable banner slot, rising to ₹100 CPM for grid and first-slot placements, ₹180 CPM for the static top banner and ₹200 CPM for the delivery-executive icon and link (plus 18% GST). In-app campaigns carry a minimum billing of ₹2,50,000.
What ad formats are available on Swiggy Instamart?
Swiggy Instamart offers in-app static top banners, delivery-executive (DE) icon and link units, first-slot and flexible scrollable banners, and static grid offers across the order-tracking journey. Off-app you can run pamphlet inserts, product sampling and innovative merchandising delivered with the order for hyperlocal impact.
What is the minimum spend to advertise on Swiggy Instamart?
In-app Swiggy Instamart campaigns start at a minimum billing of ₹2,50,000 plus GST. On-ground formats such as pamphlet distribution, sampling and merchandising typically require a minimum of 50,000 units per campaign, priced on request based on city, volume and weight.
How many users and cities does Swiggy Instamart reach?
Swiggy Instamart reaches 28M+ monthly active users across 150+ cities in India, giving brands broad quick-commerce coverage. Its audience is largely working professionals and routine restockers, with a roughly 62% male and 38% female split, shopping for groceries and daily essentials on demand.
Who should advertise on Swiggy Instamart?
Swiggy Instamart suits FMCG, e-commerce, wellness, mobile accessories, BFSI and D2C brands that want mass reach among convenience-led grocery shoppers. It is effective for awareness, product launches and staying top-of-mind with practical, routine buyers at the moment of purchase.
What targeting options are available on Swiggy Instamart ads?
Swiggy Instamart campaigns can be targeted by city and pincode, product category and order value, with on-ground sampling planned within a defined radius of store geo-locations. This lets you focus reach on the catchments and shopper segments most relevant to your brand.
How do I book a Swiggy Instamart ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my Swiggy Instamart campaign go live?
A Swiggy Instamart campaign can go live in about 8 days once creative and details are confirmed. Sundays are not available for go-live, and on-ground activations may need extra lead time for printing and dispatch. Sharing final creative early helps secure your preferred start date.
How do I get proof and reporting for my Swiggy Instamart campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 2-3 working days of going live, and campaign screenshots within 3-5 working days for direct campaigns. A full end-of-campaign report follows once the run completes.
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