AdsJockey - Logo system · v1.0
Every
format.
01 · Lockups
Five official lockups. Never compose your own.
01.A · Logomark
Mark alone. Only where the name already appears in context - app icons, favicons, avatars.
SVG · PNG · ICO
01.B · Wordmark
AdsJockey
Type alone. Editorial and press mentions where a mark would read as logo soup.
Schibsted Grotesk 700 · -0.02em
01.C · Horizontal
AdsJockey
Default · 80% of uses
01.D · Stacked
AdsJockey
Square containers
01.E · Signature
AdsJockey
Own the board
Ceremonial only
02 · Color treatments
Six permitted treatments. Nothing else is legal.
02.A · Primary
AdsJockey
Ink on Field · default
02.B · Reverse
AdsJockey
Field on Ink · dark UI
02.C · Accent reverse
AdsJockey
Field on Accent · ceremonial
02.D · Elevated
AdsJockey
Ink on Elevated · cards
02.E · Accent mono
AdsJockey
Accent on Field · marketing
The mark never appears in Utility grey, in tints below 100%, or in any unlisted color. Empty states are the single exception.
03 · Containers
The avatar family. Four shapes, one mark.
Squircle · Ink
Squircle · Accent
Circle · Ink
Outline · Field
AdsJockey
Pill · Reverse lockup
04 · App-icon scale
Every tile, redrawn for the size.
180 PX · Store
120 PX · @3×
80 PX · @2×
60 PX
40 PX
32 · Favicon
16 · Tab
Below 32 px the mark loses its plinth notch. Use the favicon variant - same shape, heavier strokes - for any pixel-snapped target below 24 px.
05 · Placements
In the wild. Every legal placement.
05.A · Site header
Horizontal · ink · 22 PX · flex:none
05.B · Browser tab
adsjockey.com
Favicon · 16 PX
05.C · iOS home
Mail
Maps
Photos
Squircle · Ink · 60 PX
05.D · Social profile
Circle · Ink · 400 PX
05.E · Email signature
Mira Sato
Inventory Partnerships
mira@adsjockey.com
Logomark · 48 PX · with rule
05.F · Watermark on photo
Pill · 50% ink wash · blur 8
05.G · Splash screen
AdsJockey
Stacked · Reverse · centered
05.H · Site footer
AdsJockey
Product
Browse
List
Pricing
List
Pricing
Company
About
Press
Careers
Press
Careers
Legal
Terms
Privacy
Privacy
© 2026 AdsJockey, Inc.
Horizontal · Reverse · 32 PX
05.I · Press / partner hero
AdsJockey
Own the board
press@adsjockey.com
Signature · ceremonial
06 · Don'ts
The six misuses that void the mark.
×Don't recolor
Never Utility grey, never tints, never colors outside §02.
×Don't stretch
Lock the aspect ratio. Resize from corners only.
×Don't outline
The knight is solid by definition. No strokes, no hairlines.
×Don't add effects
No drop shadows, glows, gradients, bevels, or 3D.
×Don't crowd a busy field
Below 4.5:1 contrast, use the 02.F wash or move the mark.
×Don't crowd clear space
Brand
Co.
Reserve one plinth-height on all sides. Never lock up with another brand.