Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedDigital
About
Swiggy
Swiggy is one of India's largest food-delivery and convenience platforms, spanning food delivery, Instamart quick-commerce and dining-out across 650+ cities with 200K+ restaurant partners.
Digital
Swiggy
by SwiggyDigital650+ cities45M+ MAU
Reach 45M+ food lovers inside Swiggy with high-impact order-tracking and post-order placements - banner, video, map integration, scratch card and custom innovations - across 650+ cities.
Why Swiggy
Order-tracking placements
High-intent food lovers
Innovative ad formats
Advanced targeting
Loop-closure redirection
Analytics & reporting
Proof of execution
During campaignOn the campaign start date, in-app screenshots are shared as proof of execution.
Post campaignOn completion, an impression and click delivery summary is shared.
45M+Monthly users
650+Cities
2L+Restaurants
3L+Delivery execs
35K+Dining partners
2M+Daily impressions
Figures are from Swiggy's official media kit (2025) and public sources; actual figures may vary.
Targeting options
Location
- PIN code
- Metro / tier
- Hyperlocal
Behaviour
- Order frequency
- Cuisine
Timing
- Meal times
- Weekends
- Festive
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
66%34%
Age
<2020-2930-3940+
25%40%14%21%
Income level
HighMidLow
15%33%52%
Urban professionals
Young food lovers
Deal seekers
Frequent orderers
Cuisine explorers
Metro-first
20-29 core16-29 skewCoupon-ledHigh frequencyCuisine-ledBengaluru, Hyderabad
Audience insights are from Swiggy's media kit and publicly available data; actual figures may vary.
Case studies
Kung Fu Panda 4Entry banner - the first banner users see on opening the app - drove a CTR of over 1% across the user base.
Tiger 3 (Amazon Prime Video)Map Integration on the delivery-tracking screen with a video half-card pop-up triggered on HUD click.
Bambai Meri Jaan (Amazon Prime Video)Entry banner, branded destination page and inside-menu placements to drive launch buzz.
Creative specifications
Ad typeTrack-screen banner
Base size172 x 206 px
Export516 x 618 px, 3x PNG
Aspect ratio0.83
Corner radius16 px
Reach1M+ daily impressions
Guidelines
Elements: brand logo, heading, subtext, image and a fixed CTA. Image cut-out touches the bottom edge with no background.
Swiggy media deck
Overview
Reach, audience, ad formats across the order journey and brand case studies (Swiggy media kit, 2025).
Report updates
- Reports go out on Mondays and Fridays only.
- Friday and weekend launches are reported the next Monday.
Analytics sheets & screenshots
- Analytics sheet shared within 2-3 working days of going live.
- Direct-campaign screenshots in 3-5 working days (manual, not guaranteed).
- No screenshots for programmatic / ROS campaigns.
Campaign setup & pausing
- Launch takes 2-3 working days after all details are in.
- Pausing takes up to 1 working day.
Weekend notice
- No operations on weekends.
- Weekend changes are processed the next working day.
Creative guidelines
- Follow the platforms' creative specs.
- Share open creative files.
- Creative changes take 1-2 working days.
Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Ads served inside the app to its logged-in users.
Ad unit
Minimum billing ₹1,50,000 + GST.
Impressions
12,50,00050,00,000
Rate₹120 CPM
Premium static banner right below the order-tracking map, in the very first scroll - 1M+ daily impressions with an auto-scroll property and redirection to your site or Instamart for loop closure.
Placements: Order-tracking screen
Estimated campaign start
Earliest start is 3 days out. Sundays are not available.
Swiggy advertising: FAQs
Can I advertise on Swiggy?
Yes. Swiggy advertising on AdsJockey reaches 45M+ food lovers across the order journey. You can run Premium Banner, Video POS and Map Integration on the order-tracking screen, Scratch Card coupons on the post-order screen, and premium Innovation and immersive formats.
How much does it cost to advertise on Swiggy?
Indicative Swiggy rates are: Premium Banner Rs 120 CPM, Video POS Rs 130 CPM and Map Integration Rs 130 CPM (each min billing Rs 1,50,000), Scratch Card Rs 1.2 per scratch (min billing Rs 1,50,000), and Innovation/Immersive Rs 10,00,000 build fee, plus 18% GST.
What ad formats does Swiggy offer?
Swiggy offers a Premium static banner and Video POS below the order-tracking map, Map Integration on the live delivery map, Scratch Card coupons on the post-order screen, and premium Innovation formats - full-screen immersive ads, half-card pop-ups and custom gamification journeys with games, quizzes and branded video.
What targeting is available on Swiggy?
Swiggy campaigns can be targeted by location, time of day, cuisine preferences, order frequency and past ordering behaviour, letting you focus on the diners most likely to respond.
Who does Swiggy reach?
Swiggy reaches 45M+ monthly users across 650+ cities, with 200K+ restaurant partners and 300K+ delivery executives. The audience skews male and young (20-29 is the largest group), spanning metros and Tier II cities.
How do I book a Swiggy campaign?
You can build a Swiggy plan on AdsJockey right now: pick a format - Premium Banner, Video POS, Map Integration, Scratch Card or a Custom Build - set your targeting and quantity, and add it to your media plan or book it directly. Our team helps with creative specs and go-live.
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