Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedDigital
About
PhonePe
PhonePe is India's largest digital payments platform and UPI app, used across the country for payments, recharges, bills, insurance and investments.
Digital
PhonePe
by PhonePeDigitalPan-India110M+ DAU
Reach India's largest UPI base inside the PhonePe app with high-visibility in-app banners across the payment journey, from home to payment success.
Why PhonePe
No.1 UPI app
275M MAU
Tier 2/3 depth
Daily usage
High attention
Full-funnel
Proof of execution
During campaignOn the start date (if not a holiday), 2-4 in-app screenshots are shared as proof of execution.
600M+Registered users
275M+Monthly users
110M+Daily users
40M+Merchants
99%Pincodes
110+Cohorts
Figures are based on publicly available online data and may vary.
Targeting options
Location
- PIN code
- City
- Region
Audience
- Age
- Gender
- Language
Behaviour
- Spend category
- Merchant type
- App usage
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
73%27%
Age
Under 2020-2930-3940+
21%37%15%27%
Income level
HighMidLow
12%33%55%
Deal seekers
Fashion buyers
Online shoppers
Gamers
Household deciders
Premium & credit
Electronics 80%60% affinity55% e-commerce40% entertainment25% of base20% premium
Audience insights are indicative and based on publicly available data; actual figures may vary.
Case studies
Dream11200M+ unique users reached and 2M app installs during the IPL season.
JioHotstar246M+ impressions and 91M+ unique users reached in 24 hours for the rebrand launch.
Myntra8-10x ROAS via Rewards, ~15-16k orders a month and ₹2.5-3Cr in sale revenue.
Swiggy Instamart250-400M impressions and 6-8L clicks per campaign; 3000+ new users via reward coupons.
Honda15M unique users reached in the target cohort; the 36-44 age group engaged best.
Creative specifications
Ad typeStatic image banner
Best forImpact
FormatsGIF, PNG or JPG
File sizeUp to 200 KB
Unitpx
PhonePe sizes1440x528 and 1440x810 (width x height)
Generic sizes300x250, 320x480, 480x320, 320x50, 300x50
Native size1200x628
Along with the creative, please share the landing page URL, brand logo and ad copy (text up to 90 characters).
Banner best practices
DesignKeep it crisp, clear and minimal, with the key content inside the safe area.
BackgroundUse a flat colour - no gradients - and avoid white, which blends with the app.
Ad tagFollow PhonePe's ad-tag placement and leave space around the tag so it stays visible and does not merge with the logo.
Copy limitsHeadline up to 6 words, sub-headline up to 12, CTA up to 3 - no more than 3 lines.
AvoidStrokes or outlines around the banner.
ConsistencyKeep the 1440x528 and 1440x810 designs the same.
Full guideline
Good to know
Third-party trackingSupported - attach your own impression and click trackers (e.g. DV360, IAS, DoubleVerify) to independently verify delivery.
PhonePe media deck
Overview
Reach and audience cohorts, ad placements across the app, the programmatic offering and brand case studies.
Report updates
- Reports are updated on working days - Monday and Friday - at 6:30 PM only.
- Data from the digital platforms is received by 6:00 PM on these reporting days.
- Campaigns launched on Friday or over the weekend are reported the following Monday.
Analytics sheets & screenshots
- The analytics sheet is shared within 48-72 working hours after the campaign goes live.
- Screenshots for direct campaigns can be shared within 3-5 working days of going live, but this is a manual process and cannot be committed.
- Screenshots are not available for programmatic (ROS) campaigns, which do not occupy a fixed ad position.
Campaign setup & pausing
- Campaign launch typically takes 48-72 working hours after all details are received.
- Pausing a campaign requires 8-12 hours post request.
Weekend notice
- Digital platforms do not operate on weekends.
- Any changes - creatives, landing pages or targeting - or pausing over the weekend are processed the next working day.
Creative guidelines
- Follow the creative guidelines and specs shared by the platforms.
- Share open files for all creatives.
- A creative change or replacement takes 24-48 hours as platforms update from the backend.
Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Ads served inside the app to its logged-in users.
Ad unit
Minimum billing ₹1,00,000 + GST.
Impressions
13,33,33450,00,000
Rate₹75 CPM
Rectangular image banners shown alongside content in the PhonePe app - across the app or specifically on the post-transaction screen, balance-check page and rewards section. Supports gender and geo targeting.
Placements: Post-transaction screen · Balance-check page · Rewards section
Estimated campaign start
Earliest start is 3 days out. Sundays are not available.
PhonePe advertising: FAQs
How much does it cost to advertise on PhonePe?
PhonePe advertising on AdsJockey starts from ₹75 CPM for an in-app banner (minimum billing ₹1,00,000), with video at ₹110 CPM and interactive scratch cards at ₹6 per click (plus 18% GST). Full-day roadblock takeovers start at ₹25,00,000, and video and scratch-card campaigns from ₹3,00,000.
What ad formats are available on PhonePe?
PhonePe offers in-app banners, video ads, interactive scratch cards and full-day roadblock takeovers placed across the payment journey, including the payment-success, balance-check and rewards screens. As a digital-only payments platform it focuses on high-attention post-transaction placements rather than on-ground formats.
What is the minimum spend to advertise on PhonePe?
PhonePe banner, video and scratch-card campaigns start at a minimum billing of ₹1,00,000 plus GST, while full-day roadblock takeovers start at ₹25,00,000. You can scale impressions and placements up from the minimum depending on your reach and frequency goals.
How many users does PhonePe reach?
PhonePe reaches 600M+ registered users, 275M+ monthly active and 110M+ daily active users, covering roughly 99% of India's pincodes as the country's No.1 UPI app. Its audience skews male (about 73%) and young, with deep penetration across Tier 2 and Tier 3 markets, making it one of India's widest digital reach platforms.
Who should advertise on PhonePe?
PhonePe suits FMCG, e-commerce, BFSI, gaming, D2C and app-first brands that want mass, pan-India digital reach with high attention at the moment of transaction. It works for brand awareness, app installs, offers and cashback promotions, and reaching deal-seeking, mobile-first shoppers.
What targeting options are available on PhonePe ads?
PhonePe campaigns can be targeted by state, city and pincode, plus audience segments such as age, gender, language and spend or transaction category. This lets you run tight regional or hyperlocal campaigns, or scale to a broad national audience.
How do I book a PhonePe ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my PhonePe campaign go live?
A PhonePe campaign can go live in about 10 days once creative and details are confirmed. Sundays are not available for go-live. Sharing final creative and approvals early helps you hit your preferred start date.
How do I get proof and reporting for my PhonePe campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 2-3 working days of going live, and campaign screenshots within 3-5 working days for direct campaigns. A full end-of-campaign report follows once the run completes.
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