Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedDigital
About
Paytm
Paytm is one of India's largest digital payments and financial-services platforms, spanning UPI, wallet, recharges, bills and more.
Digital
Paytm
by PaytmDigitalPan-India120M+ MAU
Reach India's largest payments and financial-services audience across the Paytm ecosystem - online and at 10.9M+ offline SoundBox devices - with high-visibility placements across payments, recharges, rewards and third-party platforms.
Why Paytm
Payments leader
90M MAU
Mass reach
Daily usage
High attention
Full-funnel
Proof of execution
During campaignOn the start date (if not a holiday), 2-4 in-app screenshots are shared as proof of execution.
120M+Monthly users
78M+Transacting users
39M+Merchants
350M+Targetable base
73%Tier II+ reach
10.9MSoundBox devices
Figures are based on publicly available online data and may vary.
Targeting options
Location
- City
- Region
Audience
- Age
- Gender
- Income
Behaviour
- Language
- Interests
- Spender segment
Delivery
- Device
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
80%20%
Age
Under 2020-2930-3940+
21%41%16%22%
Income level
HighMidLow
15%38%47%
Recharge & bills
Deal seekers
Merchant network
Tier II+ reach
Offline shoppers
Finance users
High-frequencyCashback-led39M+ merchants73% beyond metrosSoundBox at POSWealth, lending, cards
Audience insights are indicative and based on publicly available data; actual figures may vary.
Creative specifications
Ad typeImage banner
Best forAwareness / reach
Format.JPG
Unitpx
Max file size1 MB
Detailed dimensions are shared on request.
Good to know
Third-party trackingSupported - attach your own impression and click trackers (e.g. DV360, IAS, DoubleVerify) to independently verify delivery.
Paytm media deck
Overview
Audience cohorts, targeting signals, ad solutions across the funnel and case studies.
Report updates
- Reports are updated on working days - Monday and Friday - at 6:30 PM only.
- Data from the digital platforms is received by 6:00 PM on these reporting days.
- Campaigns launched on Friday or over the weekend are reported the following Monday.
Analytics sheets & screenshots
- The analytics sheet is shared within 48-72 working hours after the campaign goes live.
- Screenshots for direct campaigns can be shared within 3-5 working days of going live, but this is a manual process and cannot be committed.
- Screenshots are not available for programmatic (ROS) campaigns, which do not occupy a fixed ad position.
Campaign setup & pausing
- Campaign launch typically takes 48-72 working hours after all details are received.
- Pausing a campaign requires 8-12 hours post request.
Weekend notice
- Digital platforms do not operate on weekends.
- Any changes - creatives, landing pages or targeting - or pausing over the weekend are processed the next working day.
Creative guidelines
- Follow the creative guidelines and specs shared by the platforms.
- Share open files for all creatives.
- A creative change or replacement takes 24-48 hours as platforms update from the backend.
Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Ads served inside the app to its logged-in users.
Ad unit
Minimum billing ₹3,00,000 + GST.
Impressions
13,33,33450,00,000
Rate₹225 CPM
Static image banners, strategically positioned on Paytm's home page and post-transaction screen for unmissable, high-visibility impressions - and also across inner pages, Paytm Money, Paytm for Business and Paytm Movies. A prime clickable unit that drives traffic to your landing page or promotes your products, services and offers.
Placements: Home page (top & lower) · Post-transaction · Inner pages
Estimated campaign start
Earliest start is 3 days out. Sundays are not available.
Paytm advertising: FAQs
How much does it cost to advertise on Paytm?
Paytm advertising on AdsJockey starts from ₹1.25 per jingle (SoundBox), with scratch cards at ₹1.3 per scratch, in-app banners from ₹150 CPM, video from ₹225 CPM and clickable icons at ₹20 CPC (plus 18% GST). Most units carry a ₹3,00,000 minimum billing; full-day roadblock takeovers are ₹20,00,000 per day.
What ad formats are available on Paytm?
Paytm offers banners, post-transaction video, scratch cards, SoundBox audio ads at offline retail, clickable icons, full-day roadblock takeovers, and programmatic third-party display banner and video - spanning online and offline across its ecosystem.
What is the minimum spend to advertise on Paytm?
Most Paytm ad units start at a minimum billing of ₹3,00,000 plus GST, while full-day roadblock takeovers are ₹20,00,000 per day. You can scale impressions and placements up from the minimum.
How many users does Paytm reach?
Paytm reaches 90M+ monthly active users on a base of 300M+ registered users and 40M+ merchants, with deep pan-India penetration. It is one of India's widest digital audiences across income tiers and Tier 2/3 markets.
Who should advertise on Paytm?
Paytm suits FMCG, e-commerce, BFSI, gaming, D2C and app-first brands that want mass, pan-India reach at the moment of transaction. It works for brand awareness, app installs, offers and cashback promotions.
What targeting options are available on Paytm ads?
Paytm campaigns can be targeted by state, city and pincode, plus audience segments such as age, gender and language - so you can run tight regional or hyperlocal campaigns, or scale to a broad national audience.
How do I book a Paytm ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my Paytm campaign go live?
A Paytm campaign can go live in about 3 days once creative and details are confirmed. Sundays are not available for go-live. Sharing final creative and approvals early helps you hit your preferred start date.
How do I get proof and reporting for my Paytm campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 48-72 working hours of going live, and campaign screenshots within 3-5 working days for direct campaigns. Programmatic (ROS) campaigns do not carry screenshots.
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