Investing.com
46M+ users/moPan-India
From ₹10,000per day
Digital
VerifiedHyperlocal & BTL
About
BigBasket
BigBasket is one of India's largest online grocery and quick-commerce platforms, delivering groceries and daily essentials across Indian cities.
Hyperlocal & BTLDigital
BigBasket
by BigBasketHyperlocal & BTL60+ cities30M+ MAU
Reach grocery shoppers inside BigBasket, and follow them to the doorstep with hyperlocal sampling and flyer drops in every delivery order.
Why BigBasket
Pinpoint targeting
High-intent buyers
Sample in hand
Doorstep delivery
Instant trial
Drives conversion
Proof of execution
During campaignWithin 2-3 working days from the campaign start date, 7-8 images of flyer deliveries in customers' orders are shared.
Post campaignOn completion, the final delivery count and a day-wise summary report are shared.
All proof-of-execution images clearly display the flyer during delivery. The campaign starts only after PO confirmation and advance payment; any delay in barcode sharing or creative approval may extend the schedule.
30M+Monthly users
₹850+Order value
700+Dark stores
60+Cities
25,000+SKUs
80%Grocery share
Figures are based on publicly available online data and may vary.
Targeting options
Location
- City
- Locality
Behaviour
- Categories
- Preferences
The more you narrow targeting, the longer campaign execution can take and the higher the delivery cost (e.g. CPM) can be. Targeting, availability and rates are third-party platform dependencies and may change at any time without notice - actual figures are confirmed before your campaign starts.
Who you reach
Gender
MaleFemale
68%32%
Age
18-2425-3435+
24%44%32%
Loyal repeaters
Household planners
High-value baskets
Grocery-first
Metro-led reach
Prime shoppers
94% repeat businessMonthly stock-upSalary-cycle led₹850 AOV, highest in QC80% groceryFresh, FMCG, staples60+ cities700+ dark stores25-34 largestUrban millennials
Audience insights are indicative and based on publicly available data; actual figures may vary.
AdsJockey responsibilities
- After PO confirmation and advance payment, the BigBasket barcode is shared within 2 working days and must be incorporated into the flyer.
- The warehouse dispatch date and bundle quantity are shared for the printed flyers.
- Flyers are distributed to your targeted pincodes and the campaign goes live within 3-4 working days.
- Proof-of-execution images, the final delivery count, and a day-wise summary report are shared.
Client responsibilities
- The creative is reviewed and approved within 1-2 working days of the barcode being shared.
- Approved flyers carrying the barcode are printed by the brand (unless the printing add-on is chosen) and dispatched with a dummy PO to the BigBasket warehouse within 2-3 working days.
- Any changes or additional requirements are confirmed in writing before execution.
Good to know
Creative formatPDF, CDR or AI
Detailed dimensionsOn request
BarcodeNPI barcode, mandatory
Total lead time~8 working days
Rates, reach, audience figures, formats and availability shown are indicative and may vary. Because delivery depends on external platform dependencies, the final rates and specifications for your campaign are confirmed and shared before it goes live.
Once you book, our team calls within 8 hours to walk you through the essentials.
100% Payment ProtectionYour money is safe and released only when you get what you paid for.
Sampling and flyer distribution delivered to the user's doorstep.
Distribution type
Your printed pamphlets are inserted into BigBasket delivery orders.
units
1,00,00050,00,000
Rate₹3.5 / unit
Minimum billing ₹3,50,000 + GST.
Estimated campaign start
Earliest start is 8 days out. Sundays are not available.
BigBasket advertising: FAQs
How much does it cost to advertise on BigBasket?
BigBasket advertising on AdsJockey starts from ₹125 CPM for a static in-app banner, with video banners at ₹150 CPM and scratch cards at ₹2.5 per scratch (plus 18% GST). On-ground carry-bag branding is ₹10 per bag and pamphlet distribution ₹3.5 per unit. In-app campaigns carry a minimum billing of ₹2,50,000.
What ad formats are available on BigBasket?
BigBasket offers in-app static banners, video banners and scratch-card reward units on the order and post-order screens. Off-app you can run carry-bag branding and pamphlet distribution delivered to the customer's doorstep, letting you combine in-app reach with high-visibility on-ground placements.
What is the minimum spend to advertise on BigBasket?
In-app BigBasket campaigns start at a minimum billing of ₹2,50,000 plus GST. On-ground carry-bag branding starts at ₹2,50,000 (25,000 bags at ₹10) and pamphlet distribution at ₹3,50,000 (1,00,000 units at ₹3.5), priced by city and volume.
How many users and cities does BigBasket reach?
BigBasket reaches 30M+ monthly active users across 60+ cities in India, supported by 700+ dark stores for fast fulfilment. Its audience skews towards household planners and high-value grocery baskets, with a roughly 68% male and 32% female split and strong loyalty and repeat-purchase behaviour.
Who should advertise on BigBasket?
BigBasket is ideal for FMCG, food and beverage, household, personal care and D2C brands targeting planned, high-value grocery shoppers and household decision-makers. Its loyal, repeat-purchase base makes it strong for building consideration, driving trials and staying in the weekly basket.
What targeting options are available on BigBasket ads?
BigBasket campaigns can be targeted by city and pincode, product category and order value, with on-ground carry-bag and pamphlet activations planned around specific store catchments. This lets you focus reach on the households and neighbourhoods that matter most.
How do I book a BigBasket ad campaign on AdsJockey?
On AdsJockey you select the ad unit, set your impressions or quantity, and add it to your media plan. Our team confirms availability, you share the creative, and the campaign goes live. Rates are transparent and every listing is verified, so there are no hidden markups.
How soon can my BigBasket campaign go live?
A BigBasket in-app campaign can go live in about 3 days once creative and details are confirmed, while on-ground activations take about 8 days for printing and dispatch. Sundays are not available for go-live. Sharing final creative early helps secure your preferred start date.
How do I get proof and reporting for my BigBasket campaign?
You receive in-app screenshots on the campaign start date, an analytics sheet within 2-3 working days of going live, and campaign screenshots within 3-5 working days for direct campaigns. A full end-of-campaign report follows once the run completes.
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